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Wednesday, May 18

7:00-7:50am - Registration

7:50-8:00am - Opening Remarks

8:00-9:40am - Opening General Session - 2 credits
Technology Futures - 2011 (CS)
Dana (Rick) Richardson, CPA, CITP - Richardson Media & Technologies, LLC
Mr. Richardson began supplying CPAs with technology forecasts in 1981, and this year marks an unbroken string of 31 years of providing these technology predictions. During this session, he will share his vision of both the short- and long-term future of technology, including technological aspects important to the accounting professional. Topics will include a review of prior-year predictions; what major market companies are doing and how their actions will affect all of us; and current trends in hardware, software and communications, as well as emerging technologies that will bring those trends into reality. Mr. Richardson will conclude with his personal forecasts of our technology future. He'll also bring along some of the latest technologies to share with participants.

11:00-11:50am - Concurrent Sessions - 1 credit
1A. Social Media and the CPA - What Every CPA Should Know about Social Networking to be Competitive and Productive (CS)
James C. Bourke Jr., CPA, CITP, CFF - WithumSmith+Brown
To keep competitive, today's CPAs need to be in a position to react instantaneously to client needs and concerns and have access to the best channels for business opportunities. Mr. Bourke will discuss social networking from a CPA's perspective and highlight some of the sites that are must-haves for those in the accounting profession. He'll share his experiences with some of the best social networking management tools available today and show you how to simplify the process of managing your profile and your updates. Mr. Bourke will also provide examples of how his firm has used social networking to bring in new business.

1B. Health Care Reform and the Need to Manage Benefit Risks (CS)
Bryan Lotto, Robert Reers and Richard P. Seiden - USI New Jersey
This session will include a discussion of:

- Timeline of health care reform
- Health care reform and the inability to control costs
- How employers can manage the risk and bend health care cost trends

1:20-3:00pm - Concurrent Sessions - 2 credits
2A. Come Fly With Me! The Rewards and Tribulations of the Office 2010 Upgrade (CS)
Jaime Campbell, CPA, M.B.A., CTT, MCT - Bartolomei Pucciarelli, LLC
Are you still using Office 2003? Or are you using Office 2007 or 2010 and looking to get more out of it? Be "wowed" by the relevant new features of Excel, Word, PowerPoint and OneNote. Here's your chance to discuss the upgrade experience and life on the other side of the upgrade. One hour will be devoted exclusively to Excel 2010.

2B. New Jersey Tax Update (TX)
Alan J. Preis, CPA - Alan J. Preis, CPA, PC
Get up to speed on current events, New Jersey tax and legislative matters, hot topics and other relevant state tax issues, including the prospects for change under the Christie administration.

3:30-4:20pm - Concurrent Sessions - 1 credit
3A. Ethics and Liability in Social Media (CS)
Gregory L. LaFollette, CPA, CITP - The Progressive Accountant
This session will address key points surrounding the ethics and liability involved in social media, including the impact of not having a social media policy; exposure issues; monitoring and assessing employee activity; record-keeping responsibilities; ethics of social media; protection from legal liability; insurance issues; setting and enforcing policies; and social media regulation.

3B. IFRS: What CFOs Need to Worry About Today (AA)
Michael McKenna, CPA - Alvarez & Marsal
Ever since the SEC published their 2008 draft roadmap for United States companies to adopt International Financial Reporting Standards (IFRS), CFOs have been challenged to balance the need to prepare for this transition with the need to limit the resources devoted to an event whose timing (and, some would say, occurrence) is uncertain. This session will provide an overview of where the IFRS transition stands, the status of the major United States GAAP/IFRS convergence projects, and guidance for CFOs in balancing preparation with prudent restraint.


Thursday, May 19

7:00-8:00am - Registration

8:00-9:40am - Opening General Session - 2 credits
New Jersey Economic Outlook (EC)
Patrick J. O'Keefe - J.H. Cohn LLP
This session will discuss New Jersey's economic outlook for 2011 and 2012. It will consider issues that have the potential to alter the outlook or to shift the risks and returns of doing business in New Jersey. Mr. O'Keefe will focus on the implications of anticipated trends in employment, incomes and spending for the state's business sector.

11:00-11:50am - Concurrent Sessions - 1 credit
4A. State of the Cloud and QuickBooks Online (CS)
Alan M. Buckwalter - Jefric Consulting, LLC
Christopher M. Chudyk, CPA, CITP - Traphagen Financial Group
Mr. Buckwalter will give an update on current trends in cloud computing and the popular accounting vendors that are offering these applications. Mr. Chudyk will offer a review of QuickBooks Online, speaking about the pros and cons of this application as well as providing a brief tutorial on how to use it effectively.

4B. The Accountant's Role in Estate Planning in Light of the 2010 Tax Reform Act (TX)
Jerome A. Deener, J.D., LL.M. - Fox Rothschild LLP
How long will the benefits of the 2010 Tax Relief Act last? Will it extend beyond two years? If not, what then? Mr. Deener will address these questions and discuss post-2010 gift-giving opportunities that best utilize the $5 million exemption as well as the portability of this exemption, especially relating to qualified plan assets. Carryover basis vs. step-up basis will also be covered.

1:00-2:40pm - Concurrent Sessions - 2 credits
5A. Apple's iPad in the Tax and Accounting Profession (CS)
Gregory L. LaFollette, CPA, CITP - The Progressive Accountant
Apple introduced the revolutionary iPad in March 2010, and it immediately broke all previous sales records, with many estimating sales of more than 100 million by the end of this year. Business people have quickly adopted the iPad, and many have made it a significant part of their work-tool arsenal. This session will examine what works and what doesn't. We'll look at security, configuration, accessories and - most importantly - apps, including those from Thomson Reuters, CCH, Intuit and other profession-specific vendors.

5B. Accounting and Auditing Update (AA)
John Walsh, CPA, CHFP - ParenteBeard LLC
The accounting profession is on the verge of rapid changes within the next few years. This session will cover recent guidance issued by the various standards-setting organizations. A discussion about upcoming pronouncements currently being discussed within the accounting industry will also be included.

3:00-3:50pm - Concurrent Sessions - 1 credit
6A. Data Exchange and Data Collaboration with Your QuickBooks Clients (CS)
Presented by Intuit Academy
MB Raimondi, CPA, CITP
One of the biggest challenges reported by accounting professionals today is how to effectively collaborate with clients who use QuickBooks, and how to efficiently share data files with them. This fast-paced session will equip you with the knowledge you need to make this process seamless and stress-free, and will examine the different options you have to address the many situations that can arise. You'll also learn about tools you can use to efficiently clean up your client's data and make adjusting entries at period end using Intuit QuickBooks Accountant 2011.

6B.The Future of United States Accounting Standard Setting for Private Companies (AA)
Nicholas A. Jenner, CPA - MSPC Certified Public Accountants and Advisors, P.C.
This session will cover the future of United States GAAP standard setting for private companies, particularly the work of United States accounting standard setters with respect to the creation of the blue-ribbon panel.Mr. Jenner we will discuss the impact this will have on CPAs in industry and in public accounting alike.
 

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